Black Friday Shoes and boots in the UK: The Department Guide

Footwear only works if it fits, so check the UK size, the width and the shape of the last before you buy. Measure your foot in the afternoon, when it is at its largest, and compare it with the maker’s size guide. A bargain in the wrong size is still the wrong shoe.

This department covers trainers, running shoes, boots and smart shoes. They differ in purpose, but a few checks apply across the whole shelf.

Sizing comes first. UK sizes are not identical between brands, and many makers also print European and US equivalents, so make sure the listing states which system it uses. If you are between sizes, think about the socks you will wear and whether the style runs narrow. Wider feet often need a specific width fitting rather than simply a bigger size.

Then think about use. A trainer for walking to work needs different things from a shoe for long runs, and a leather boot for muddy paths needs different things from a dress boot for the office. Look at the sole pattern, the upper material and how much cushioning or support the shoe offers for what you plan to do.

Secondhand and pre-owned footwear deserves extra care. Ask for clear photos of the soles, the insides and the heel counters, since worn midsoles and collapsed insoles are the main signs of heavy use. Running shoes in particular lose cushioning with use, so a pair that looks clean can still be worn out.

Finally, read the returns terms. Footwear is easy to get wrong online, so a seller who accepts returns is worth more than a marginally better-looking listing. For a detailed checklist, see the running shoes guide. The wider Black Friday advice for UK shoppers is on the UK home page.